PurpleRock invests with a growth equity strategy, seeking value creation through a “buy and build” model. They provide financial resources and strategic guidance to help brands reach new heights. Through real world experience, PurpleRock delivers proven strategies for driving growth. Target industries include Health & Wellness, Beauty & Personal Care, and Sustainable Living Brands. They seek companies with more than $10M in revenue, and EBITDA above $2M. The firms current companies include: BioSchwartz, GoodBio, Insta-Natural, Trinova, Zenwise, and Zesty Paws.